Tag Archives: marketing

Jamie Oliver’s Food Revolution

One of the people who have inspired me a lot in the past years is Jamie Oliver. I have started to follow his work mainly because to me, he is one of the top chefs; not just in Europe but worldwide. He offers tons of recipes online, and sells various books with his cuisines, targeted towards healthy food as well as not too “expensive” so that us, the plain Jane and regular Joe can afford to try it out.

Along the years, Jamie has become more than just a chef. He owns his own Franchise Restaurants “Jamie’s Italian” which are magnificent by the way! As a non UK resident, I still had the same privilege; I subscribed to the gold club, and am taking advantage of several offers and features while dining in one of his restaurants.

jamie-food-revolution

Furthermore, Jamie has been campaigning to instil a healthier Britain; to educate people to eat healthier, by inspiring them to cook at home rather than buying cheap eats on a regular basis; to help the nation fight obesity, by mastering a healthier lifestyle – food-wise and exercise-wise.

Last November, Jamie Oliver introduced his own recommendations to tackle childhood obesity. He suggested a new tax on sugary drinks, fairer marketing as well as a school food plan among others.

Today, 16th March 2016, in London, the parliament has decided that within the next two years the sugary drinks tax will be implemented. This is not just a win for Jamie, but Britain as a whole. It is one of the steps to fight obesity, not just in children but adults alike.

I personally think, that such tax should be present in all the world. MALTA are you listening? If fast food and soft drinks weren’t so cheap, one would think twice buying these products.

Lets fight the ticking time bomb that is obesity, together!

 

Read about Jamie’s campaigns here
Join the Revolution here

Advertisements

Germans have good sense of humour; Part 1

If you think, that the Germans have terrible sense of humour, let me start helping you think otherwise.

Meet this metal-core band by the name of: We butter the bread with butter.

Who would in their right mind name a band like this?
Especially a metal band;
Who would take it seriously? The name is so far from hardcore… But this is what made me look into this band. Funny stuff… And lets just say, that it works… marketing wise!

The songs are awesome, I especially love the song Exorzist.

Meet the band

www.martinlandsmann.de

we-butter-the-bread-with-butter-2

Listen to the band

P.S. I am not German, and I was not commissioned to promote their sense of humour either 😉